Above the Fold Content Issue – Can be a Reason For Google Panda Impact

I want to share an article I read recently. Its all about Google Panda, new search algorithm changes and future updates in 2012. “Google Panda” is the famous one than ‘Kung Fu Panda’ movie..LOL. Most of the bloggers already felt the impact and others are preparing to prevent it in their blogs.  No one knows the exact factors that Google is considering while updating their search result pages.

One thing is sure, Google is taking more concern on user (reader) experience. They want to make sure their search results are perfect and what users are looking for. Also the search result is changing according to the destination blog page’s performance for best user experience.

The article I read was talking about ‘Above the fold content’ issue with Google panda impact. Google is testing this factor with their each algorithm changes. So, if your blog posts are having more ads above the fold and people can’t see the content in ‘above the fold’ area, then you must think about this now.

You must be knowing ezinearticles, the free article directory website which was affected highly by Google panda updates. It lost around 50% to 60% search engine traffic. More ads on above the fold could be one of the reason for the impact.

(This is how it appears in my monitor)

more ads

Other interesting factor I found in the article is that current internet users world in moving towards portable devices, such as smart phones, tablet PCs, latest internet browsing gadgets, iPad and Galaxy…etc. These devices do not support higher screen size as normal PCs.

So, when a visitor reach your website by these devices, if you fill up more ads in above the fold area then definitely they will be seeing only the blog header and ads NOT the content what they wanted. This is what Google doesn’t want from your blog!!!!

I highly recommend to read the original article here.

And one more What Matt Cutts and Amit Singhal talked about new changes in Google Pubcon Q&A: 24 Takeaways


Heavy Pages with More Ads Could Be another Problem.

OK, you realized the above the fold content issue and moved your most of the ads to below the fold, but that is not enough for Google. If your blog pages are filled up with plenty of ads (no matter below or above fold) then Google will treat them as heavy ad pages. Because, obviously these pages will have so many ad codes, scripts and DNS requests. This may irritate the reader by waiting till load all elements in page.

I’m sure by these changes Google adsense will get some affect too. If all publishers consider this issue and reduce the adsense ads or move them below the fold (at the same time Adsense optimization tips say to place the ads above the fold…), then definitely it will effect the CTR and conversation rate also to publishers and advertisers.

Read this article Google May Penalize Ad Heavy Pages


I’m thinking to do some adjustments in my tech blog according to these suggestions. Of course we need to make more money and maximize the revenue, but doing something against Google and losing their traffic is really painful.

I need to know your thoughts and how you will tackle this in your blog?


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